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Modelli di email di marketing

Il numero di utenti di posta elettronica globali è stato pari a 3,9 miliardi nel 2019 ed è destinato a crescere fino a 4,48 miliardi di utenti nel 2024, secondo Statista Questo è il motivo per cui le aziende spendono sempre di più nell’email marketing e lo sfruttano per attirare potenziali clienti,, fidelizzare i clienti esistenti, aumentare le vendite,  e accelerare il ROI. Campagne di email marketing efficaci possono fare tutto. Poiché è una delle forme di marketing digitale più convenienti e ricche di conversioni, si prevede che la spesa per l’email marketing globale aumenterà ulteriormente nei prossimi anni.

Perché l’email marketing è essenziale per la tua azienda

Sia che tu voglia acquisire più clienti o rafforzare il tuo rapporto con quelli esistenti, lemail marketing può aiutarti a raggiungere direttamente il tuo pubblico e guidare il business. Dai un’occhiata alle seguenti statistiche che dimostrano che l’email marketing è uno strumento prezioso  per le aziende di qualsiasi dimensione e settore:

  • Per ogni $ 1 speso per l’email marketing, puoi aspettarti un ritorno medio di $ 0,38
  • L’80% dei professionisti aziendali concorda sul fatto che l’email marketing guida l’acquisizione e la fidelizzazione dei clienti.
  • L’email ha tassi di conversione più elevati rispetto ai social media e ai risultati dei motori di ricerca combinati.
  • Il 72% dei consumatori preferisce la posta elettronica come fonte di comunicazione aziendale.
  • Il 61% dei consumatori ama ricevere e-mail promozionali settimanalmente, mentre il 38% vorrebbe che le e-mail arrivassero ancora più frequentemente.
  • L’88% degli utenti di smartphone controlla attivamente la posta elettronica sui propri telefoni. Questo lo rende più popolare di qualsiasi altra app sia per iPhone che per Android.
Perché l’email marketing è essenziale per la tua azienda
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Email marketing da LiveAgent

10 modelli di email per le tue campagne di marketing

Un rapporto del McKinsey Global Institutee ha rivelato che l’operatore di interazione medio trascorre circa il 28% della settimana lavorativa nella gestione della posta elettronica, il che rappresenta quasi un terzo del proprio orario di lavoro. Uno dei modi per ridurre questo tempo è utilizzare modelli di email già pronti. Ecco 10 modelli di posta elettronica di base (basati sui tipi di messaggi di posta elettronica che è probabile che i marketer inviino su base ripetitiva) che puoi utilizzare come punto di partenza e personalizzare per le tue campagne di marketing e comunicazioni di marketing in uscita.

Email di benvenuto del cliente

Hi [NAME],

We’re excited to welcome you to the [Brand] family!

Every single one of us is here to make sure you’re happy with [Product]. Firstly, let’s make sure your account is set up properly.

Watching our Onboarding Tutorial will help you familiarize yourself with [product]. It covers how to complete your set up process, key features of your account, plus some handy tips and tricks.

Onboarding Tutorial Video

If you need any help at all, drop us a line anytime at (email) or Tweet us @brandname We’ll be more than happy to lend a hand!

Until next time,

Email di iscrizione alla newsletter

Hi [NAME],

Thank you for subscribing to [Brand’s] Weekly Newsletter!

By signing up for our newsletter, each week you’ll be the first to hear about our [updates/ news/ hot deals/ events/ webinars] and receive exclusive content straight to your inbox.

Want more? Follow us on Facebook and Twitter to get your daily dose of advice, helpful tips, and industry trends.


To ensure that our messages arrive (and don’t go to your junk or bulk email folders), please add (email) to your address book.

Email di reimpegno del cliente

Hey there!
I noticed you haven’t logged into your account in quite some time, so I just wanted to take a moment to check in with you and see if there’s anything I can help you with.
Feel free to continue working on your account at www.companywebsite.com and please reach out to me if I can be of any assistance.
If you need a refresher on how [Product/ Service] works, check out our quick user guide.
Hope to see you back again soon,

Email di abbandono del carrello

Hey [NAME],

We noticed that you left a few items in your shopping cart. We’re low on stock, so they could sell out quickly! But don’t worry, it’s not too late yet. Here’s what you wanted to get:

Item 1
Item 2
Item 3

Click this link to get back to where you left off and complete your purchase: customer’s cart

Thanks for shopping with [Brand]! If you have any questions or issues during the checkout process, we’re always here to help.


Annulla l’email dell’account


We’re sorry to see you go! 🙁 Your current subscription will remain active until [Date]. We’ll automatically downgrade you to a free account after that date, but you’ll always be able to access your account.

If you’d like to reactivate your account, simply click the button below:

Reactivate My Account

If you have any questions, feel free to reach out to us at any time.

We’ll miss you!

E-mail di annuncio del webinar

Hi [NAME],

Join us for a live webinar on [Date/ Time] to find out the most effective ways to [details on what the webinar is about]. Together with our Head of Marketing, [Name], we’re going to squeeze in as much practical info as we can under 60 minutes. You won’t want to miss this! Here’s what we’ll cover:

How you can […]
Best practices on […]
Simple strategies to improve […]

[Save Your Seat]

If you register today, we’ll send you the recording of the webinar as an added bonus for free.

See you there!

Email di aggiornamento del prodotto / servizio

Hi [NAME],

This summer has started quite productively for [Company] as we’ve been working hard on a few long-awaited updates to [Product] that make it stronger, faster, and more useful to you. The updates are now live and you can read more about them on our blog: blog post link

Here are our top 3 features from the past 3 months:

Feature 1 (From now on you can …)
Feature 2 (We’ve added …)
Feature 3 (The tool now supports …)

We’d love to hear your thoughts on our latest updates – which one of them have you tried already? And as always, let us know if there’s anything we can do to make your experience with [Company] better.

Best Regards,

Email di partnership di co-marketing

Hi [Name] ,

I run co-marketing partnerships at [your company], a [what your company does] that’s recognized for [what your company is recognized for]. We have an audience of [audience persona and audience size] that has shown interest in [what their company does].

My team focuses on partnerships with companies like yours – we’ve also worked with [examples of other companies you’ve worked with]. I believe there’s an opportunity for us to partner on [asset you’d like to partner on] to [end goal you’d like to achieve].

Would you be interested in talking about partnership opportunities between [their company] and [your company]? If you’re not the best person to continue a conversation with, would you mind introducing me to someone I could speak with?

Looking forward to hearing from you,

Email di presentazione del post sul blog degli ospiti

Hi [NAME],

I’ve been a subscriber and a big fan of [Blog Name] for some time now – and I’ve especially enjoyed reading one of your recent posts about [details of a blog post]. I noticed there was no article covering [the aspect they haven’t covered]. So, I thought I’d write a draft and see if you would be interested in publishing it on your blog.

Please find the draft attached. Does this sound like something that would be suitable for your readers? If you’re interested in publishing it, I would be excited to see it go up! If you’d like me to make any revisions, I can do that too.

Looking forward to your feedback,

Rifiuto dell’email del post del blog dell’ospite

Hi [NAME],

Thank you for sending over the article on [article topic]. However, I will have to pass on this piece because it doesn’t completely meet our guidelines for guest posts. Besides, we already have a couple of articles about this topic, you can check them out here: links to previous posts.

However, I’m open to another pitch from you in the future. If you have any questions about our guest post guidelines, don’t hesitate to reach out.

Thanks again and hope to hear from you soon,

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