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La nuova lista di controllo per il lancio di un sito web


La nuova lista di controllo per il lancio di un sito web

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È finalmente arrivato, il giorno che stavi tanto aspettando – il tuo nuovo sito web è quasi pronto per essere pubblicato. Sei eccitato e impaziente di spargere la voce, ma ci sono alcune cose che devi fare prima.

Usa la nostra lista di controllo che ti aiuterà a verificare che tutte le condizioni siano state soddisfatte.

L’importanza di una lista di controllo per il lancio di un sito web

Il lancio di un sito web di successo deve essere effettuato senza errori. Una lista di controllo ti aiuterà a coprire tutti i punti principali e a identificare rapidamente qualsiasi errore.

Anche se nessuno vuole ritardare il proprio lancio, l’utilizzo di una lista di controllo completa per il lancio di un sito web aiuta ad assicurarsi che nulla cada nel dimenticatoio o si trascuri, facendoti così risparmiare tempo e denaro nel lungo periodo.

Chi può beneficiare di una lista di controllo per il lancio di un sito web?

Blogger, proprietari di piccole imprese e imprenditori trarranno tutti beneficio dall’avere una lista dei compiti che devono essere completati prima di lanciare il loro sito. Chiunque stia cercando una roadmap del progetto, o voglia rimanere organizzato, può trarne vantaggio.

Inizia qui

La nuova lista di controllo per il lancio di un sito web

Think about what you would like to get out of your website and how you will achieve those goals. For this process to be effective, you need a clear vision of where you are headed. Setting objectives early on will help you make better decisions and clarify what you need to focus on.

LiveAgent header

Take some time to consider who this website is for. Who will read the articles? Who will we reach for your products or services?

These questions need answers so you can craft a message and design focused on your target audience. Without an audience, there isn’t a website.

LiveAgent benefits

Now you know who your target customer is and what they are looking for. It’s time to create pieces of content for the website. From blog posts to selling pages, write down everything you can think about. This will help you stay on track with your content and avoid any gaps that could harm the success of your site.

customer service duties - create knowledge base articles

It’s time to build the pages that will be viewed most often, such as “about us”, “contact”, and “services”. Break this down into a sitemap so you know exactly where everything will go. Including what information will be provided on each page (like product descriptions) and how it relates to the site’s primary goal.

LiveAgent About us page

The content you provide on your site will largely influence which platform is best suited for it. WordPress continues to be one of the most popular options among users because it’s easy-to-use and has a large community of developers. The CMS you choose will help determine the look, layout, and functionality of your site, so it’s essential to take some time before deciding.

LiveAgent - list of integrations
LiveAgent’s CMS integrations

Creating social media profiles will help you increase website traffic and get more eyes on your content. Don’t forget to ensure that each platform matches up with your company brand.

Social media profiles for business
Concediti almeno 2 mesi per impostare il tutto e prepararti per il grande giorno. Da quel momento, ci vorranno alcune settimane per diffondere il contenuto dal vivo e iniziare ad attirare l’attenzione sul tuo sito (i post sui social media di solito hanno bisogno di questo tempo per aumentare il traffico).


Having a professional design is an integral part of creating a site that people trust. It’s best not to rush this step or cut corners by using stock images. Plus, make sure that your site’s design is consistent with the overall branding.

LiveAgent's logo with shadow
Questo è il modo in cui parli al tuo pubblico. Assicurati che tutto sia in linea con le tue aspettative e con quelle dei tuoi clienti. Non aver paura di chiedere altre opinioni se necessario.

Do you want your website to be very minimalistic with lots of white space, or do you prefer multiple colors and designs? Pick fonts that are easy to read. If possible, do a survey to find out which color schemes people find most appealing. You can make a decision based on what seems more eye-catching.

LiveAgent's tour page - ticketing

Do you include photographs, videos, or music on your website? If so, be sure you have the appropriate licenses. Some images may be free from copyright under the Creative Commons Attribution license, but others require fees. State clearly on each page if there are any restrictions for using copyrighted content and how permissions can be obtained.

LiveAgent ticketing video

Many smart devices can access your website. It must be responsive to fit different screen sizes. You might need to modify it for smartphones and tablets if the layout doesn’t look right. If you’re not sure how your website is supposed to look on different devices, you can use plenty of online responsive design tools.

LiveAgent's mobile homepage
LiveAgent’s mobile homepage

Make sure all of the content on your website is accurate and original. If there are any sources for statistics, make them easy to find so that readers will know where they came from.

LiveAgent statistic source

The customer journey needs to be clear and easy to follow. For example, do you want them to contact sales directly or fill in an email form? Having clear instructions can help keep visitors engaged and give them more control over their path through your site.

LiveAgent's support portal - online help
Online help on LiveAgent
Verifica ogni pagina su una serie di visitatori per assicurarti che la loro esperienza sia lineare e concisa in tutto il sito. Per il bene del tuo budget, dei tuoi sforzi, e della tua pazienza, effettua tutte le modifiche necessarie prima di andare live.

Ensuring images are compressed can help speed up the time it takes for your website to load. This is particularly important if you have an eCommerce site since potential customers will expect quick loading times.

LiveAgent best rated chat

Make sure your contact form works. This will help prevent lost leads and ensure that visitors can get in touch with you whenever they need to. Check all form fields and the submission process.

Contact form example

It can be devastating if, after the launch, your site ends up displaying 404 pages or empty spaces where content should be. Because of the possibility that Google may already be indexing some old versions of your page. You’ll need to let Google know that they no longer exist.

LiveAgent’s 404 page

There might be instances when small pieces of deleted information are still visible to visitors (e.g. a “this product has now been discontinued” message). To avoid negative feedback, make sure this never happens.

cancel on typewriter

It’s essential to test how your visitors will navigate around your site when it goes live. Test how well internal links work and check out where the link comes from (you don’t want any broken links).

Liveagent internal link example

To avoid any embarrassing mistakes when your site goes live, make sure you proofread all content before launch. It’s a good idea to run it past other people in the team too, as they may spot something that you’ve missed.

Finger pointing on laptop

Your site design should match your business brand and mission statement. In addition, make sure your site is consistent with any other marketing materials you might have, such as social media pages or printed material (leaflets or business cards, for example).

LiveAgent's LinkedIn page
LiveAgent’s LinkedIn page

Check that your favicon (the icon for your site located at the top of a web browser, in the address bar) is displayed properly. It can be easy for this to get lost amongst all other design changes, so always double-check.

LiveAgent favicon

Dettagli tecnici

Make sure you check that all cookies and the relevant consent boxes work as they should. This is particularly important if you’re using third-party services such as Google Analytics software or marketing platforms that will store your website data (e.g. Mailchimp). Verify that the cookie information is displayed correctly upon visiting your website.

LiveAgent cookies

Creating a coherent experience through your website requires additional tools such as forms, live chats, or social media integration.

You can use a solution that combines all of them in one, like LiveAgent. It’s a tool that can help you save a lot of time by integrating its solutions into your website – and it’s easy to start.

With just a few simple steps, you can implement live chat (that captures leads), a call center, use social media support software, and manage all your customer interactions from one universal inbox.

LiveAgent is completely free to try out, so you can find out how well it works for your website.

Live chat connections
Create live chat with LiveAgent

Check whether your payment integration providers (e.g. Stripe) are up and running. For example, if you’re using Shopify, check that all data is being pulled through correctly to ensure that no customers have issues with their order after launch day.

men holding credit card illustration

Check the loading speed of your website. If you have a lot of images or video files, use something like GTmetrix or PageSpeed Insights to see where improvements can be made. This is especially important if you anticipate having a lot of traffic to your site. Ensure that all images are optimized and that any videos or animations play as they should when the page loads.

Google Analytics - Page Speed example

Verify that the RSS link works properly. This will be crucial if you have a blog and want people to subscribe for updates or share your content with their audiences.

Implement social signals

If you have any tracking codes, scripts, or third-party marketing tools installed on your website, make sure that no errors prevent them from running. Check these elements during the final few days before launch so you can catch any problems before they cause significant issues.

Chat embedded tracking feature in Customer support software - LiveAgent
LiveAgent’s Tracking plugin

If you don’t have one already, now is the time to integrate an analytics tool (we recommend Google Analytics). This will help you keep track of important metrics, like where visitors are coming from and how they’re finding their way to your site. It’s also vital for improving search engine rankings.

Google Analytics - Realtime

If you want to be sure you don’t overlook anything important about search engine optimization, here is our SEO for New Website Checklist.

If your site is mobile-friendly, consider implementing Accelerated Mobile Pages (AMP). This new initiative from Google will give you a massive boost in visibility and SEO ranking for mobile devices. It’s imperative if your site is heavily dependent on mobile traffic.

Optimize page experience

La sicurezza

Make sure that you’re able to maintain control over your site content. You need to be able to make changes when they’re needed. This is crucial for preventing your site from being hacked. If you don’t have the technical skills to do this yourself, consider hiring a web development company.

Content optimization illustration

Make sure that you save your website login credentials, etc., all in one place where they’ll be easily accessible and secure. If you lose them or don’t record them properly, it will be tough to rebuild the site from scratch.

La nuova lista di controllo per il lancio di un sito web

If you’re not the original author of specific sections on your site, ensure you have copyright permission to reproduce them. This is particularly important if they contain images or other media content (note that it will affect how search engines index your website).

Copyright claim on typer

Don’t forget to include a terms and conditions page, as well as a privacy policy. This will help you protect your site from any legal issues in the future, especially if they involve third parties.

LiveAgent t&c privacy policy

If you’re using Google Analytics, make sure that internal IP addresses (i.e. those originating from your office) don’t get included in analytics reports for your website traffic. Internal hits could skew the results and the data may not reflect real website traffic and visitors.

Analytics overview feature in Customer service software - LiveAgent

If you want to improve your site’s online security, consider investing in an SSL certificate. This will give you more credibility, and your visitors can be confident that they’re on a secure website. Check whether HTTPS appears in your website URL – if yes, it means the site is secure.

SSL certificate example

If you’re not using an automatic backup solution, then now is the time to set one up. You must back up your site regularly, ideally once a week or more frequently if significant changes are made (e.g. new pages added). This helps minimize any potential damage to your website.

Wordpress backup

It’s also worth checking that your website is compliant when it comes to any potential legal issues, such as data protection and privacy. If you don’t have the expertise or time to do this yourself, consider hiring a legal expert to assist you.

Law and order statue

Make sure that you’re able to monitor your site. For example, a service like Pingdom will send alerts if there are any problems with the site or hosting, so you can get them resolved quickly and minimize any downtime for visitors.

Website visitor tracking feature in Help desk software - LiveAgent

Non dimenticarti

If your website content is managed via a Content Management System (WordPress, for example), make sure that you update it to the latest version whenever possible. It will help prevent any future security issues and keep everything running smoothly for visitors too.


Think about how your site will be accessed. Is it mobile-friendly? If not, address it before the launch.

mobile phone all iphone liveagent
La nuova lista di controllo per il lancio di un sito web

Take the time to test your new site for any issues with the most common browsers (Chrome, Firefox, and Safari). Browser tests will ensure that any problems are identified before the site goes live.

Don’t forget to double-check that all of your internal links are working correctly and that none are broken. This means going through every page and manually checking that all URLs link to the right place. You could also use an online broken link checker tool to do it for you.

Website URL

Be sure to include relevant calls to action (CTAs) on every page of your new site. It helps your direct your audience through their customer journey on your site. If you want to boost your conversions, use this opportunity to add relevant CTAs.

LiveAgent's CTA buttons
Examples of LiveAgent’s CTAs

Similarly, if you’re using social media, make sure each feed is working correctly. For example, if you’re sharing your blog posts on social media, visitors must be able to see these updates once they land back on your site. If this isn’t the case, then people may not stick around for long looking for that content.

LiveAgent blog
LiveAgent’s blog

Il giorno del lancio

On launch day, you ought to be completely ready to go. There shouldn’t be any missing pages or tweaks required. Double-check that everything you need to go live is in place before launching.

Magnifying glass on keyboard

Also, make sure you have a launch promotion planned to get the ball rolling. This could be in the form of an email campaign, Facebook post, or even just by letting others know that your new site is up and running.

LiveAgent promotion example
LiveAgent Facebook promo

Finally, one of the best ways to boost your traffic and get more visitors is by investing in Google Ads. The great thing about these ads is that they’re highly targeted. You can rest assured that you will always have a relevant audience for each campaign.

Google Analytics on phone

If you have time, consider writing a press release too. This is a great way to get your new site out there, and it may even help you to land some backlinks for SEO purposes.


Riassunto della lista di controllo del lancio del sito web

  • Stabilisci gli obiettivi per il tuo nuovo sito
  • Identifica il tuo pubblico di riferimento
  • Crea un piano dei contenuti
  • Crea la struttura del sito
  • Scegli un CMS adatto al tuo sito web
  • Crea dei profili sui social media
  • Stima il tempo per il lancio
  • Marchio del sito web
  • Voce del marchio
  • Preferenze di stile
  • Contenuto multimediale su licenza
  • Design responsivo
  • Informazioni sul contenuto della fonte
  • Percorso di conversione
  • UX testing
  • Immagini compresse
  • Controlla i moduli
  • Pagine 404
  • Contenuti cancellati
  • Navigazione e link interni
  • Correzione delle bozze
  • Design uniforme del sito
  • Favicon
  • Cookie
  • Integrazione con altri strumenti come LiveAgent
  • Integrazioni di pagamento
  • Tempo di caricamento
  • Link RSS
  • Codici di tracciamento, script e plugin
  • Integrazione di soluzioni di analytics
  • Integrazione AMP
  • Controlla il tuo contenuto
  • Salva i dati di accesso e le password
  • Verifica HTTPS
  • Fai un controllo del copyright
  • Includi i T&C e una politica sulla privacy
  • Escludi gli indirizzi IP interni dall’analytics
  • Assicurati che il tuo certificato SSL funzioni
  • Imposta una soluzione di backup
  • Assicurati che il tuo sito web sia in regola dal punto di vista legale
  • Investi in un servizio di monitoraggio
  • Aggiorna il tuo CMS all’ultima versione
  • Assicurati che il tuo sito web sia accessibile
  • Test per problemi con diversi browser
  • Controlla due volte che tutti gli URL siano corretti
  • Includi dei CTA rilevanti
  • Assicurati che tutti i feed dei social media funzionino
  • Controlla le pagine
  • Promozione del lancio
  • Annunci Google
  • Comunicato stampa

Website launch checklist FAQs

How to announce a new website launch?

It's all about the promotion. Create a buzz and convey a compelling message to your audience. Make an offer your customers can’t refuse. This could be a discount on your services, free samples of products, or exclusive content.

What is a website called before it goes live?

It's called a 'private' website, meaning only people with authorized access can view its contents. On launch day, your new site becomes 'public,' and everyone is able to view it.

How do I promote my new website?

There are many ways to promote your new website. You can use social media, email marketing, or even a press release - just think about what will work best for your target audience and then go with it.

What if my website goes down after launching?

If your site does go down, it's essential to fix the problem as quickly as possible. This is especially true if you're relying on visitors to find your services or products online.

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