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Modelli di email di vendita

Nonostante la rapida crescita dei social media e di altri canali di marketing digitale, la posta elettronica rimane ancora lo strumento di vendita e marketing più potente ed efficiente che supera qualsiasi altro canale. Infatti, con un potenziale ritorno sull’investimento fino al 4400%, l’email marketing ha dimostrato di essere il modo migliore per attirare e fidelizzare i clienti sia per le piccole imprese che per le grandi organizzazioni. Le seguenti statistiche di email marketing dimostrano chiaramente che il successo dei tuoi sforzi di vendita dipende in gran parte dal fatto che e come utilizzi la posta elettronica nella tua strategia di marketing digitale.

Modelli di email di vendita
Salva i nostri modelli come messaggi predefiniti per avere a tua disposizione i messaggi di up-sell e cross-sell perfetti

Perché l’email rimane il miglior canale di vendita

  • Il 72% delle persone preferisce ricevere contenuti promozionali tramite e-mail, rispetto al 17% che preferisce i social media.
  • Il 61% dei consumatori preferisce essere contattato dai brand tramite e-mail.
  • Il 90% delle e-mail viene recapitato nella casella di posta del destinatario previsto, mentre solo il 2% dei tuoi fan di Facebook vede i tuoi post nel feed delle notizie.
  • È 5 volte più probabile che il tuo messaggio venga visualizzato tramite e-mail rispetto a Facebook.
  • Hai 6 volte più probabilità di ottenere un click-through da una campagna email rispetto a un Tweet.
  • Quando si tratta di acquisti effettuati a seguito della ricezione di un messaggio di marketing, la posta elettronica ha il tasso di conversione più elevato (66%) rispetto a social, direct mail e altri canali.
  • Il 4,24% dei visitatori dell’email marketing acquista qualcosa rispetto al 2,49% dei visitatori dei motori di ricerca e allo 0,59% dei social media.
  • Il valore medio degli ordini dei clienti tramite posta elettronica è almeno tre volte superiore a quello dei social media.
  • A livello globale, il 30% degli esperti di marketing cita l’email marketing come il ROI più elevato.

10 modelli di email per il tuo team di vendita e marketing

L’utilizzo di modelli di posta elettronica già pronti può semplificare il lavoro e aumentare le prestazioni. Ecco 10 modelli di email di vendita di base che puoi modificare per il tuo settore, prodotto, cliente o potenziale cliente. Dalla prospezione e follow-up a freddo al coinvolgimento della tua base di clienti esistente con diversi tipi di e-mail promozionali, questi modelli possono essere un ottimo punto di partenza per le tue campagne di email marketing di help desk e comunicazioni di vendita in uscita.

Email di lead in entrata

Hi [NAME],

You recently visited our website and [action took on website]. I was wondering whether you were trying to figure out how you might [business solution]?

This inspired me to spend a few minutes on your site to gain a better understanding of how [Company] can help you [achieve specific goals].

We are working with similar companies in your industry, helping them [accomplish …]. Would it make sense to talk for 10 minutes this week? Please also feel free to book time directly onto my calendar here: [link].

Hope to hear from you,

Email di presentazione delle vendite

Hi [NAME],

I checked out your website, and it looks like you might be trying to [accomplish specific goals]. If you’re unfamiliar with [Company], we are working with similar companies in your industry, such as [competition], helping them accomplish three major goals:

[Goal #1]
[Goal #2]
[Goal #3]

If this is something you’re challenged with too, l would love to introduce you to [Product] to see if it meets your requirements. Would you have 10 minutes this week for a Zoom call?


P.S. If you’re not the right person to speak with, who do you recommend I talk to?

E-mail di follow-up del potenziale cliente

Hi [NAME],

Hope all is well. I trust that you have had an opportunity to read my previous email and look at our website, so I figured it’d be worth checking in with you again.

Have you given any additional thought to our proposal? I’d be happy to do a quick review of it on the phone and answer any questions you may have.

If it makes sense to talk, please let me know how your calendar looks. If not, who is the appropriate person for me to talk to?

Look forward to hearing from you,

Email di lancio di un nuovo prodotto

Hey [NAME],

We’re thrilled to let you know that [Company] has just launched our new [Product name]!

In the last few months, we’ve been tirelessly working to make it valuable for our customers and we believe that [Product name] will help you enjoy your experience with [Company] even more.

If you’ve been struggling with [Issues this product solves], [Product name] would be a big help. If you’re interested in learning more about it, feel free to reach out. You can also find out more about it on our website here: [link].

Let us know if you have any questions or want to talk more.


Email del programma fedeltà

Hey [NAME],

We’re excited to announce the launch of our new [Name of loyalty program]. We’ve created lots of exciting and exclusive rewards to say thank you to our amazing customers, like you!

Earn 1 point for every $ you spend [online and/or in-store] to unlock exclusive rewards.

[Reward Title 1] – [100] points to redeem
[Reward Title 2] – [200] points to redeem
[Reward Title 3] – [300] points to redeem

There are also lots of other ways to earn loyalty points with us. You can earn points for [joining / completing your profile/ following us on social media/ referring friends, etc.].

Join Our Loyalty Program/ Learn More


E-mail di upselling

Hi [NAME],

I hope your [year] is off to a great start!

We noticed that you’ve been paying for a monthly [Product/Service] subscription, and we’re grateful to be able to help you [accomplish your business goals]. I’m writing today with a small tip on how you can get the same set of features at a lower price.

By switching to annual billing, you’ll bring your monthly costs down from $ X to $ Y. There’s no lock-in contract or any obligations. If you decide to switch back or cancel your subscription at any point, we’ll be happy to refund you for any unused time.

Switch to Annual Billing and Save X %

If you have any questions or need any help at all, don’t hesitate to reach out.


E-mail di offerta di aggiornamento

Hi [NAME],

As a valued [Company] customer, you’re invited to enjoy a free, one-month upgrade to [Product] Premium. Activate your free upgrade with no risk, no commitment, and no credit card input. With [Product] Premium, you can:

Benefit 1
Benefit 2
Benefit 3
And much more!
Upgrade to Premium Now

Your account will be upgraded instantly, and you’ll enjoy full access to premium features for a full month. Join thousands of users who have discovered the difference [Product] Premium makes to their [business/ daily productivity, etc.].

Best regards,

Email dell’offerta di compleanno del cliente

Dear [NAME],

It’s your birthday today! Celebrate with a little extra something on us.

As a small birthday treat, we are giving you 50% off your next purchase for the rest of the month. Make sure to enter your unique code below at checkout. But hurry – it’s only valid till the end of the month!

Best wishes from all of us at [Company]!

Email offerta vacanze

Hi [NAME],

The holidays are fast approaching and will be here before you know it! At [Company], we’ve got something for everyone this year. Get your holiday list in check and take advantage of our incredible deals this week:

Shop our Holiday deals here

Bonus: Spend $XX or more on [products] and receive a FREE [product] as a gift with your purchase!

Happy holidays!

Email promozionale del Black Friday

Hey, [NAME]!

Are you as excited as we are for Black Friday?

To celebrate the holidays and eating turkey, we’re running our biggest sale yet. Starting at midnight Thanksgiving day, we’re opening up 50% OFF our hottest products!

Hurry, the sale ends Sunday at midnight. Keep in mind that stock is limited and it’s on a first-come, first-served basis!

Grab the Offers

Don’t want to miss out? Click here to join our special Black Friday email list to be among the first to get notified when our sales happen (and when stock is getting low).

Until then, wishing you a happy Thanksgiving!


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